One of the for-profit colleges of Phoenix spends on online advertising more than any retail enterprise or financial firm. At first sight it seems strange, but marketing and advertising are very important for any university.  Analysts confirm that in such a case universities increase enrollments. They also say that colleges should consider the reduction of tuition fees to improve their marketing. Other for-profit universities among which are DeVry Inc, ITT Educational Services Inc and Washington Post Co’s Kaplan business, also increase their marketing spending. You can find all of the abovementioned institutions on Google among 25 main advertisers, but none of them is spending as much as the University of Phoenix. Every day it spends near $380,000 and that is twice more than in October. It can be easily said that marketing is vital for the US educational system. But improvement of marketing is not enough to increase enrollments. Analysts say that to achieve high enrollments, there should be decrease of tuition fees and incensement of specializations. 
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